Podcast

Harnessing AI to Decode Customer Identity and Forge Stronger Brand Connections

First Party Data is the new King and every brand is trying to figure how to get more of it and how to best leverage it now that 3rd party cookies are going away and privacy laws have tightened. Join us for a conversation with Clay Sharman, Founder and CEO of Krateo.AI, an identity resolution…

Sean Simon
2–3 minutes

First Party Data is the new King and every brand is trying to figure how to get more of it and how to best leverage it now that 3rd party cookies are going away and privacy laws have tightened. Join us for a conversation with Clay Sharman, Founder and CEO of Krateo.AI, an identity resolution and insights platform designed to help brands maximize their sales funnel, personalize messages, and optimize every aspect of relationship building with customers.

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Sean speaks with Clay Sharman, CEO and Founder of Krateo AI, a identity resolution platform that is taking customer and prospect relationships to a new level. With the ability to map 50-60% of a websites anonymous users to an email addresses, phone number, physical address, demographic and geographic information with 97% accuracy, not only can a brand market to these people ethically but they can be smarter about how they spend their budgets to increase CAC. As Krateo learns how each user acts, they begin to build custom AI models so brands can start planning for their own large language models.
Takeaways
Chapters
Solving for the Leaky Bucket
Ideal for Online Retailers
Tailoring the Solution
Importance of 1st Party Data
Solving for Bounce Rates and CAC
Benefits of Krateo
Vision for Krateo
Integrating Data Across Channels
1st Party Data Ownership is Crucial
Increasing Sales Funnel & Conversions

Show Notes

Takeaways

  1. Krateo helps businesses capture and collect meaningful data from website visitors, focusing on email capture and prospecting.
  2. The platform addresses the problem of low conversion rates and the reliance on third-party cookies for marketing.
  3. Krateo differentiates itself by providing demographic profiling, behavior analysis, and accurate information through machine learning and AI.
  4. The long-term vision for Krateo is to become a generative AI recommendation machine, providing personalized insights and recommendations based on historical data.

Summary

Website Visitor Identity and Customer Acquisition Costs (CAC) are two of the biggest pain points for Marketers today. Every eCommerce website has a leaky bucket and they need to plug it. In this episode, we interview Clay Sharman, Founder and CEO of Krateo AI. Not only are they helping eCommerce brands reduce their CAC dramatically by identifying 60% of website leakage with an email and demo data, they are using AI to help Marketers fully understand their website composition and behavior so they can drive and predict future actions.

00:00 Introduction

01:08 The Problem Krateo Solves

01:59 The Impact of Cookies on Marketing

02:41 The Inspiration for Krateo

03:48 Competition and Differentiation

05:14 The Long-Term Vision for Krateo

06:28 Building AI Recommendation Models

07:23 Ideal Customers and Customization

09:23 Use Case

12:24 Measuring success with Krateo

15:03 Getting Started with Krateo

18:38 Case Study

21:36 Summary & Conclusion

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