The Podcast for Brands & Agencies Discovering MarTech Solutions
Learn how real MarTech solutions work — from the people building them and the brands using them. Vendor interviews, brand-side insights, and honest perspectives, without the sales pitch.
Inside the Blurbs
Founders and leaders building the tools marketers use every day. No spin, no pitch decks — just what it does, who it’s for, and the problems it actually solves.
The Human Side of MarTech
The marketers and agencies actually using the stack — what’s working, what wasted budget, and how they really think about AI, data, and personalization.
MarTech Podcast Latest Episodes
All episodes →- From Naval Officer to AI Champion: How Coty’s Rafael Lopez de Azua Thinks About Global MarTechRafael Lopez de Azua went from the Naval Academy to Coty’s AI champion for global media. He breaks down why the unified tech stack is a myth, how to navigate global-local tension with data, and what agentic buying actually means for the future of media agencies.
- Why Your Marketing Attribution Numbers Never AgreeInside the Blurb · The MarTech Matrix Why Your Marketing Attribution Numbers Never Agree. Marketing Measurement… Read more: Why Your Marketing Attribution Numbers Never Agree
- AI Isn’t Replacing Your Team. It’s Exposing What You Never Fixed.Batteries Plus e-commerce leader Angela Hill explains why she tests AI on real problems instead of chasing hype, and what it actually takes for a vendor to earn her attention in a 20,000-company market.
- Why Your Marketing Data Is Lying to You — And How to Fix ItParamark CEO Pranav Piyush explains why last-click attribution and multi-touch dashboards are optimizing marketers to the wrong signal — and how incrementality testing and marketing mix modeling reveal what’s actually driving growth.
What is The MarTech Matrix?
The MarTech Matrix is a podcast for brands and agencies discovering MarTech solutions. We feature interviews with MarTech vendors and brand-side stories from marketing leaders, helping you understand how real solutions work without the sales pitch.
MarTech Podcast by Topic
Vendor Spotlights
Deep dives with MarTech vendors building solutions for brands and agencies.
AI in MarTech
Where AI actually moves the needle in measurement, creative, and personalization.
eCommerce Tech
MarTech that moves revenue for DTC and eCommerce brands — personalization, attribution, and more.
Brand-Side Stories
Marketing leaders at brands and agencies on how they pick and run their MarTech stacks.
Inside the Blurbs
Founder and leader interviews with MarTech vendors — deep dives without the buzzwords.
The Human Side of MarTech
Brand and agency professionals share how they use MarTech to solve real problems.