Inside the Blurbs
Founders and leaders building the tools marketers actually use — no spin, no pitch decks. Just what the product does, who it’s for, and the real problems it solves.
Latest from Inside the Blurbs
SORTED BY NEWEST- Why Your Marketing Data Is Lying to You — And How to Fix It
Paramark CEO Pranav Piyush explains why last-click attribution and multi-touch dashboards are optimizing marketers to the wrong signal — and how incrementality testing and marketing mix modeling reveal what’s actually driving growth. - Why Ecommerce Replatforming Fails — And What Unified Commerce Actually Fixes
Virid CEO Steve Deller explains why ecommerce replatforming projects fail, what unified commerce really means, and the 6 questions every brand must ask before switching platforms. - Why Your Retargeting Partner Is Only Reaching 15% of Your Shoppers
Jason Blom of RTB House reveals why most brands only reach 15% of bounced visitors—and how deep learning, smarter product rec, and incrementality testing recover the rest. - Best Enterprise AI Data Integration Tips | Inside the Blurb
Kyle Csik shares enterprise AI data integration tips that make data warehouses obsolete — giving marketers total business visibility. Inside the Blurb. - Inside the Blurb Marketing Measurement Is Getting Harder And That’s Actually a Good Thing
Matthew Liu of Insighta shares how behavioral data helps brands optimize ad spend and make smarter marketing decisions. The MarTech Matrix podcast. - Inside the Blurb How Cohley Turns UGC into a Scalable Content Engine
Tom Logan of Cohley explains how mid-market brands can build a scalable UGC content engine that works across every channel. The MarTech Matrix podcast. - The Apparel Industry’s $100 Billion Fit Problem
Daina Burnes of Bold Metrics reveals how AI predicts body measurements to solve the apparel industry’s $100B fit problem. The MarTech Matrix podcast. - The Future of Retail
Michelle Bacharach of FindMine explains how AI-powered product discovery transforms how shoppers find looks and drives higher retail revenue. MarTech Matrix. - See What Your Ads SOLD
Ben Kartzman of Attain reveals how brands connect media exposure to real-world sales in near real time to optimize campaigns. The MarTech Matrix podcast.
What is Inside the Blurbs?
What is Inside the Blurbs?
Inside the Blurbs is The MarTech Matrix’s vendor-interview show. Each episode sits down with a MarTech or AdTech founder or product leader to unpack what their tool actually does, who it’s built for, and the specific problem it solves — stripped of the buzzwords and sales theater. It’s built for brands and agencies trying to understand a category before they ever take a sales call.
Who should listen to Inside the Blurbs?
Marketing and growth leaders evaluating new tools, agency teams managing client stacks, and operators who want the unvarnished version of how a category works before committing budget. If you’ve ever sat through a demo that explained everything except the actual problem the tool solves, this show is the antidote.
How are vendors chosen for the show?
We look for vendors solving a real, specific problem — not the loudest brand in the category. Many guests are companies you can research and shortlist on Blurbs, where brands compare MarTech vendors by what they actually do and who has used them.
How often do new episodes publish?
Weekly. New Inside the Blurbs conversations drop alongside The Human Side of MarTech, so each week you get one vendor-side and one brand-side perspective.
Hear every vendor conversation.
New conversations weekly — straight to your feed.