The Show · Buyer Side
The Human Side of MarTech
The marketers and operators actually running the stack — what’s working, what wasted budget, and how they really think about vendors, AI, and data when the P&L is theirs.
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What is The Human Side of MarTech?
What is The Human Side of MarTech?
It’s The MarTech Matrix’s buyer-side show. Instead of vendors, we talk to the marketers, eCommerce leaders, and agency operators who live with the stack every day — how they evaluate tools, what they’d never buy again, and how they actually use AI and data when the results are on them.
Who should listen?
CMOs and growth leaders, eCommerce and DTC operators, and agency strategists who want honest peer perspective rather than a vendor narrative. If you make or influence MarTech buying decisions, these are the conversations you wish you could have over coffee with someone who’s already done it.
How is this different from Inside the Blurbs?
Inside the Blurbs is the vendor’s view — the people building the tools. The Human Side is the buyer’s view — the people choosing and running them. Together they give you both ends of every MarTech decision.
Hear how operators really decide.
New conversations weekly — straight to your feed.
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