eCommerce Tech
The MarTech that moves revenue for DTC and eCommerce brands — personalization, merchandising, site speed, conversion, and discovery — from the vendors building it and the brands running it.
The tech that moves eCommerce revenue
How can eCommerce brands improve site speed and conversion?
Three places to look: Core Web Vitals (LCP, INP, CLS — get them green and Google rewards you), time to interactive (heavy scripts and bloated frameworks are the usual culprits), and edge delivery (moving rendering closer to the shopper can cut mobile load time in half). Every 100ms shaved correlates with measurable conversion lift.
How does AI personalize eCommerce experiences?
Across discovery (which products to surface), presentation (copy, hero images, and product order per visitor), and post-purchase (replenishment, cross-sell, retention). The brands getting it right tune 8–20 high-confidence cohorts rather than chasing fragile 1:1 personalization. “Complete the Look” merchandising is one of the highest-AOV expressions of this.
What eCommerce tools are worth shortlisting?
It depends on your bottleneck — discovery, conversion, retention, or fulfillment. Diagnose the leak first, then compare vendors by capability and real customer results on Blurbs.
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