Vendor Spotlights
Deep dives with the MarTech and AdTech vendors building real solutions for brands and agencies — drawn from Inside the Blurbs and our vendor conversations across measurement, AI, retail, and more.
How to evaluate a MarTech vendor
How do brands choose the right MarTech vendor?
Start with the business problem, not the category. The strongest selections begin with “we can’t see which channels drive new customers,” not “we need an attribution tool.” From there, three filters matter: does it integrate with your existing stack, can you see real outcome data instead of polished case studies, and is the team one you’d want to work with for three years. Skip the analyst-grid theater — talk to actual customers.
What MarTech categories does The MarTech Matrix cover?
Across 80+ categories and 300+ sub-categories of MarTech and AdTech — measurement and attribution, AI and creative, CTV and audio, retail media, personalization, merchandising, site speed, and data infrastructure. Vendor Spotlights surfaces the founders building in each.
Where can I compare the vendors featured here?
Many guests are listed on Blurbs, where brands and agencies compare MarTech vendors by what they actually do and learn from real customer experiences — the same lens we use when choosing who to feature.
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