In the realm of social media marketing, content is king, and video is its crown jewel. With the rapid evolution of social media platforms, the demand for high-quality, engaging video content has skyrocketed. However, producing such content, especially at the product level, can be both time-consuming and resource-intensive. This is where dynamic creative workflow platforms come into play, offering a transformative solution for businesses looking to amplify their social media presence with product-level videos.

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Join us for a conversation with Siggi Rakovic, Founder and CEO of Hunch, a platform that transforms your creative & media workflows through automation and AI — so you get revenue uplifts, faster. A solution where you can scale your creative production and streamline marketing-design team collaboration. Remove tedious tasks such as producing, resizing or versioning assets for different markets and get back time to be creative genius. Create stunning on-brand ads automatically adjusted for all channels.

Drop us a note at info@themartechmatrix.com if you would like to learn more about Hunch or the Cogent Collective.

It addresses the challenges of creative fatigue and the need for personalized creative in today’s social media landscape.

Hunch acts as a tool for marketing and creative teams, allowing them to expand on their existing creative ideas and scale their creative production without adding resources. The platform automates the production and distribution of creative assets, saving time and improving workflow efficiencies. Hunch partners with agencies to help them innovate with their clients, win new business, and optimize workflow efficiencies. The platform’s roadmap focuses on enabling marketers to efficiently produce and deliver creative based on data-driven insights. Hunch has successfully helped clients in various industries, such as travel and last-mile delivery, scale their campaigns and achieve better performance. The platform’s consultative approach ensures that clients can fully leverage its capabilities based on their specific needs and level of technological maturity. The conversation explores the changing demands in marketing and the importance of arming marketing teams with technology to stay ahead.

Takeaways

1. Hunch helps marketers and creative teams scale their social creative more easily by addressing the challenges of creative fatigue and the need for personalized creative.
2. The platform acts as a tool for marketing and creative teams, allowing them to expand on their existing creative ideas and scale their creative production without adding resources.
3. Hunch automates the production and distribution of creative assets, saving time and improving workflow efficiencies.
4. The platform’s roadmap focuses on enabling marketers to efficiently produce and deliver creative based on data-driven insights. Organizations need to adapt to the changing demands of marketing.
5. Innovative organizations are finding ways to free marketers from time-consuming tasks and allow them to be more strategic.
6. Technology partners play a crucial role in helping marketing teams scale their strategies.
7. Arming marketing teams with the right capabilities is essential for success.

Chapters

00:00 Introduction to Hunch

01:02 Why Hunch exists

03:06 The importance of creative fatigue and personalized creative

06:00 Hunch as a tool for marketing and creative teams

08:15 The workflow challenges faced by marketers

10:33 Hunch’s role in agency partnerships

12:32 Workflow efficiencies and time savings with Hunch

13:16 The importance of employee happiness in marketing teams

14:43 The impact of AI on the marketing industry

17:23 The role of Meta, Snap, and other social platforms

21:38 The hot trends in social media marketing

25:06 Hunch’s roadmap and innovation

28:14 Partnerships with Meta and Snap

34:48 Getting started with Hunch

38:22 Case studies of Hunch’s impact

42:44 Summary and key takeaways

43:22 Adapting to Changing Demands

44:04 Arming Marketing Teams with Technology