In the ever-evolving landscape of advertising, Digital Out of Home (DOOH) advertising is breaking new ground. Once confined to static billboards and posters, outdoor advertising has undergone a digital revolution, transforming into a dynamic, interactive medium that integrates seamlessly into broader digital marketing strategies. This transformation is largely due to advancements in technology that have enabled precise targeting and measurable outcomes, akin to traditional digital advertising. Among the pioneers leading this change, ClearTrust Media has emerged as a standout, redefining the DOOH space with its innovative approach and cutting-edge solutions.
Listen and Subscribe from Your Favorite Podcast Platform
Clear Trust Media is a well-resourced, fully transparent Media Managed Services Organization that delivers end-to-end brand-defined results at scale. They are on a mission to revolutionize digital out of home advertising and show brands that it’s as easy to execute and measure as digital, with additional benefits.
Larry is currently working to bridge the gap between traditional and digital out of home advertising and demonstrating how digital out of home integrates with a brands overall ad strategy.
Larry Grella discusses the integration of digital technology into out-of-home advertising and its impact on the industry. He explains how the use of mobile data has transformed audience targeting and measurement in out-of-home campaigns. Larry also highlights the changing landscape of out-of-home buying, with traditional and digital buyers starting to merge their activities. He emphasizes the importance of positioning out-of-home as a valuable addition to digital media plans, backed by studies showing its impact on lower funnel transactions. Larry provides insights into navigating conversations with different types of buyers and explains ClearTrust Media’s role in the ecosystem. He concludes by discussing the simplicity and speed of launching campaigns and adapting creative for out-of-home.
Takeaways
- The integration of digital technology has transformed out-of-home advertising, enabling precise audience targeting and measurement.
- Out-of-home is becoming an essential part of digital media plans, with studies showing its impact on lower funnel transactions.
- Conversations with traditional and digital buyers require different approaches, but the goal is to make out-of-home feel familiar and easy to execute.
- ClearTrust Media serves as an interstitial piece between brands and agencies, providing a platform for buying and executing out-of-home campaigns.
- Launching campaigns and adapting creative for out-of-home can be done quickly and efficiently, with the ability to optimize and measure in real-time.
Chapters
00:00 Introduction and Background
02:55 The Power of Digital in Out-of-Home Advertising
05:52 Connecting Cell Phone Data to Out-of-Home Campaigns
08:22 Integration of Out-of-Home into Digital Media Plans
10:56 The Changing Landscape of Out-of-Home Buying
11:57 The Impact of Out-of-Home on Lower Funnel Transactions
13:20 Navigating Conversations with Traditional and Digital Buyers
16:26 Positioning Out-of-Home for Digital Buyers
17:41 Connecting Mobile IDs to Website Visits
19:49 Simplifying Creative Execution for Out-of-Home
23:55 ClearTrust Media’s Role in the Ecosystem
28:25 Getting Started with ClearTrust Media
30:52 Fastest Campaign Launch and Creative Adaptation
Podcast 
Leave a comment