Developing ad creative and product packaging can be a very expensive proposition outside of digital banner ads. But even then, the media isn’t cheap anymore. Brands need to start testing creative during the concept phase and all the way through the finished product to ensure that the messaging will resonate with their target audience as intended. Traditional focus groups take too much time and cost too much money. Synapbox simplifies the process by bringing the focus group concept into their custom app. With advanced AI technologies, they are able to capture the true feelings of an individual, where their eyes travel and when, and ultimately determine if the ad will work as intended. The technology can help test just about anything visual so give this episode a listen and see if its right for you.

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Takeaways

1. Synapbox modernizes consumer research by using AI to collect and analyze feedback from consumers.
2. The platform helps brands improve their storytelling and create effective narratives.
3. Synpbox tracks biometric markers and combines them with conscious responses to generate rich data sets.
4. Brands can use Synapbox to test their messaging and creative assets across various media channels.

Chapters

00:00 Introduction and Overview of Synapbox

00:34 The Need for Modernizing Consumer Research

03:19 Shift to Digital and Automated Processes

04:26 Process of Working with Synapbox

05:25 Engaging Panelists and Collecting Data

08:02 Testing Different Media Channels

10:18 Importance of Messaging and Creative

12:01 Engagement with Different Types of Clients

13:36 Measuring Success and ROI

23:16 Summary and Future of Synapbox