Owning the Sales Channel: Easy App Tech for Brands

On this MarTech podcast episode we unpack mobile app for DTC brands — what brands and agencies need to know.

What you’ll learn about Mobile App For DTC Brands

AppBrew reveals how DTC brands can own their mobile sales channel with a high-performance native app — without enterprise-level complexity or cost. With over 90% of eCommerce traffic coming from mobile, you’ll learn why apps outperform mobile web for first-party data capture, personalization, and retention, and how brands can launch without abandoning their existing eCommerce tech stack.

In an increasingly cookie-less world, first-party data is becoming more valuable than ever. Apps offer a unique advantage in this regard. Unlike traditional web channels, mobile apps allow for better data leverage, enhanced personalization, and more effective customer retention strategies. Singh highlighted that over 90% of e-commerce customers are now accessing stores via mobile devices, underscoring the need for a dedicated mobile app to deliver a seamless shopping experience. Listen into this conversation to learn how easy and affordable apps have become…

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Takeaways

1. AppBrew helps brands build high-performance sales channels through mobile apps
2. Their platform integrates with popular e-commerce platforms and offers a wide range of integrations with third-party tools
3. AppBrew aims to empower brands to own their sales channels and compete effectively in the evolving e-commerce landscape
4. “We are not inventing the wheel but we are making mobile experience 10x better.”
5. “It’s a very consensual relationship.”
6. “App is the only platform that solves it consensually.”
   

Chapters

00:00

Introduction and Differentiation

08:40

The Need for Mobile Apps in E-commerce

16:20

Advantages of Mobile Apps over Mobile Web

19:32

Integration with E-commerce Platforms

24:08

Enhancing the In-store Shopping Experience

27:13

Determining Readiness for an App

30:38

Building an App with AppBrew

35:57

Transitioning from an Existing App to AppBrew

38:04

Long-term Vision for AppBrew

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